Forum di prova - For free agents Mims - 21 Ott 2019 09:37:23 Oggetto: For free agents
For free agents
, independent professionals and freelancers, one of the most difficult yet important tasks is picking the right name for your business. In this article, I share some ideas and thoughts that should help you with this daunting choice.
You may want to choose a descriptive name. Think of names like Land's End, Hard Rock Caf?, Holiday Inn, Guerilla Marketing, Convenience Stores, etc. My favorite marketing star is Robert Middleton
, who calls himself an InfoGuru and his website, with Action Plan Marketing as his business description.
I think that when we started purchasing domain names we were forced to describe our businesses andor ourselves as succinctly and descriptively as possible. Of course, with the rush to get an effective domain name, many were forced into obtuse or convoluted choices, but it did make us think about names for a change. I have a friend who calls herself the Really Good Technology Writer. She uses it on her website, business card and when people meet her and ask her what she does, she doesn't hesitate to introduce herself as a "really good technology writer." A memorable choice!
This takes us up to labels and names for what we do. I know a speaker who advises us to never, never use a label for our profession. When someone asks us what we do
, we can turn them off immediately by saying, "I am a lawyer, a consultant, a speaker, a doctor, a writer, and on and on." What happens is that most people have a pre-defined notion of what that label stands for and they don't ask anything else. Whereas, if you answer like Robert Middleton does
, "I help independent professionals who are struggling to attract more clients." Right away, we want to know how he does that -- especially if we are an independent professional.
Other naming to consider for our business is the phrase or tag line that we use to describe us and what we do. Some phrases I have found on business cards and websites that are catchy and make me want to know more are: "Keeping you ahead of the competition," "Wasted time is wasted money," "Building the skills that build your reputation," "Connecting through story," "More than a Presentation ? It's a Celebration," "Unleashing the promise of today's technology," and "We work with businesses to turn computer frustrations into solutions!"
As with your business name
, it takes a lot of consideration and effort to come up with an effective tag line, but once you find the right one, you can use it on your business card, website and any marketing material you create. As you are working on it, try various phrases on others to see their reactions. It won't take long to discover what works and what doesn't.
So, what's in a name? Lots! And what does your name, andor tagline say about you? If it isn't doing the job you want and expect it to, it is time to consider a new one. Take your time -- the name you pick is important to your future success.
In pursuit of happiness
, what will we do as women? Whatever we possibly can. We want to do things for ourselves, but always put others before us. What's the result of this? start resenting our spouses, kids, family, etc.., but never stopped to take a look to see why we deferred our dreams.
Women it is time that you started thinking for allowing your spouses or family to make decisions for you. Sometimes they only make the decisions that will have you five years from now thinking, what happened to my dream? Oh I know, my husband
, family, or kids said to wait until they accomplished all they needed. When it's your time to start accomplishing, you'll be too tired to do anything.
Get up now and start your own businesses, wives get out of the house and start gaining some career never know what may happen in the marriage if he decides he wants to trade you in. At least you'll have skills and can live on your own and take care of the kids.
So with this written, In Pursuit of Happiness, be a Go-Getter. Stop putting others before you and make your dreams come true. Be What You Want for a change and love every minute of it!
To Your Happiness,
Monica M. Burns
copyright2005 Monica M. Burns
Monica M. Burns is a small business owner, an author contributing to several anthologies
, and publisher of Monica Burns, Inc. website and weekly newsletter. To find out more email her at monicaburnsinc@ As Long as I can remember, we have looked at a typical business model in the form of a pyramid or triangle. The CEO, CFO, and COO are at the peak of the triangle followed by the Board of Directors, Comptroller, Vice Presidents, Supervisors
, and at the bottom or base of the triangle are the workers or staff. The whole of the triangle comprises all of the people in an organization. You are also subjected to the same model even within departments of a company.
The figure demonstrates that the greatest percentage of the people is closer to the base of the figure. In fact, if you consider most organizations, clubs, government, etc. they all seem to flow from a top down direction where the individuals of authority at the top set policy and exert power to the larger group below them. The mass at the bottom are responsible for making everything work, and one would think would and should have the greatest responsibility. It doesn't work that way even though the people at the bottom make everything happen. They put into motion all the policies, procedures, and orders handed down to them right or wrong.
In the regular business model
, the bottom people are sometimes forced to involve themselves with situations that may be wrong, offensive, inappropriate, and sometimes illegal. In this system you can be subjected to these inequities and cannot speak out for fear of losing your job and benefits if you attempt to take an action to correct the inequity. In the regular model, you may be forced to compromise your work ethic in favor .
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